In 1982, husband and wife team Per and Winnie Enevoldsen opened a small jewelry store in Copenhagen, Denmark. Since then, their creative ideas have evolved and expanded into the world-leading international brand of PANDORA Jewelry.
The goal of the company has always been to provide women with a variety of quality, yet affordable, jewelry pieces that allow them to celebrate their individuality.
In 2000, the signature PANDORA charm bracelet was introduced. With its innovative barrel clasp and threading system, the bracelet quickly became a popular outlet for women’s expression.
The charm bracelet is now one of PANDORA’s most recognized and beloved products.
In 2003, PANDORA expanded its presence to the United States. Today, the U.S. is PANDORA’s single largest market. Around the world, PANDORA products can be found in over 90 countries on six continents in over 10,000 retail locations.
Celebrate life’s most magnificent moments with PANDORA Jewelry.